Tourism Marketing Tool Kit

Plymouth State University

Welcome to the Plymouth State University Marketing Tool Kit

This tool kit was designed to help you market your small tourism business. PSU's Tourism Management and Policy program wants to help you to attract more customers by:

  • identifying the source of your business
  • creating a brand
  • engaging in a coordinated marketing effort

In the left hand column, links are provided to help you get started on your marketing journey.

*Sponsored by: PSU-Coos County Outreach Initiative*

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If you have any questions or concerns please contact:

Dr. Mark J. Okrant

Director, Institute for New Hampshire Studies


Telephone (603)535-2364

Created By: Alex Pumilia and Kelly McCusker