Focusing questions for Visual Persuasion in Advertising, Public Relations, and Journalism:

Be familiar with the shock advertising tactics of Benetton, Diesel, Calvin Klein, and A&F. How might one critique Fig 6.4. What is the difference between persuasion and propaganda? What are the two types of advertising that that the book addresses? Be familiar with how the 9/11 images have been misused, according to certain parties. How has the Joe Camel character been criticized? What does the Newspaper Publicity Law require? Be familiar with various cases that blur or confuse the line between fiction and reality. According to John Merrill, what percentage of news stories are generated by PR firms? What role have PR firms had in influencing opinion on nations going to war? How do PR firms operate in politics? journalism? How has the PR industry been criticized? Be familiar with the relationship of advertising and various news/media outlets. How have celebrities manipulated news outlets?

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