This site provides reports of principal tourism
research projects conducted by the Institute for New Hampshire Studies at
· Latest seasonal and annual State Travel Barometers
Travel Barometers contain information on a
New Hampshire’s International
Travel Markets shows the number of recent visitors to
The Northeast Travel Habits report provides specific marketing/promotion-related information about such travel related phenomena as: the impact of the events of September 11, 2001 on people’s travel plans; travel planning cycles; attitudes toward email as a marketing tool; and attitudes toward NH travel information mailed to home addresses.
· Group Tour Survey Report
The Group Tour Survey Report provides results of a survey of properties
· Seasonal Visitor Surveys
Seasonal Visitor Surveys provide data about
visitors’ demographic backgrounds, reasons for travel, leading activities,
length of stay, spending, information sources, etc., while in
· Travel Economics Report, Return on Investment, Rooms and Meals Taxes
Travel Economics Report, Return on Investment and Rooms & Meals Taxes Collected provides a detailed breakout of statewide and tourism region-level visitation and spending. An Input-Output Model is provided. Also, an analysis of traveler impacts and data on spending at commercial lodgings are provided. The Return on Investment model calculates the dollar return on advertising placed by the State Division of Travel and Tourism Development. Rooms and Meals Tax data for 2000, 2001 and 2002 also are provided at this site.
· Conversion Reports
Conversion studies measure: DTTD’s efforts at reaching specific market areas, the effectiveness of specific marketing tools (e.g., the internet), and/or the results of tourism marketing efforts for a single visitor season (e.g., Summer, Winter).
· JPP Evaluation Summary Report
The JPP Evaluation Summary Report examines the previous fiscal year’s Joint Promotional Program evaluation reports to determine the forms of marketing/advertising/promotion and the specific markets that have produced desirable versus undesirable results for grant recipients.